At the World of Pets Expo in Timonium this weekend (3rd day today (1/26/14) I met with Doreen, a client of mine. She has some great new products. One is the AnimAlarm – read more at her site

This comfortable life jacket can be used in two ways. If your dog wants to go for a swim and needs some extra support, you inflate it. It is very comfortable and its unique design provides buoyancy directly under the pet’s neck along with the normal rest of the body.

You can also keep it on at all times, or in rough weather, set on the automatic inflation. If you dog or cat falls oerboard it will inflate within ten seconds after it is submerged in water, using a CO2 cylinder.